Role: Strategy and analytics

Challenge: CeraVe wanted to drive their medical equity and reinforce their #1 derm recommended claim.

Solution: Partner with board-certified dermatologist creators to bolster CeraVe’s medical equity messaging and claim using trending skincare terms like ‘skincare secret’ to reach our skincare audience.

Outcome:

otal activated influencers: 4

Total engagements: 14.6K

Total video views: 1.98M

Engagement rate: 1.3%

Insights and learnings:

• Top performers who integrated the product with trending skincare content such as ‘nighttime routine’ reigned success.

• The audience praises derm creators who really show their expertise and genuine love for the product usage in their daily lives.