Role: Strategy and Analytics

Challenge: Reignite excitement for a nostalgic Y2K beauty product, Juicy Tubes, among modern consumers.

Solution: Lean into Y2K nostalgia and celebrate Juicy Tubes’ iconic legacy through creator storytelling, celebrity partnerships, and sensory-driven content to spark authentic engagement and reaffirmed its timeless appeal.

Outcome:

Total activated influencers: 33

Total engagements: 1.84M

Total video views: 134M

Engagement rate: 0.91%

Insights and learnings:

• Garnered a 95% positive sentiment with comments praising the nostalgia content from both the celebs and influencers content.

• Celebrity Ed Westwick’s TikTok and Instagram Reels made up 58% of total campaign video views, showing the audience resonated with the Gossip Girl throwback tie-in to the product.