L’OREAL
L’Oréal launched a new Red specific line under their iconic Colour Riche Bullet Lipstick collection made with blue pigments, making it compatible with almost any skin tone, providing a red for everyone and giving each shade an empowering name.
Ask: Develop a 360 campaign that supports the product benefit messaging, but also introduces Gen Z to Colour Riche.
Strategy: Utilize L’Oreal’s spokes, Gemma Chan, as the awareness driver, while implementing a TikTok activation that utilizes the handpicked creators to help us #SayItWithRed, transforming L’Oréal’s “You’re Worth It” line into a digital dialogue.
Role: Strategist
11 Influencer Partnerships
L’Oreal partnered with 11 TikTok beauty creators to showcase their new shades of red Colour Riche collection where each creator spoke their truth through #SayItWithRed
>1.5M total engagement on TikTok
Successes
The campaign featured powerful storytelling videos that kept TikTok best practices in mind.
L’Oreal utilized a diverse range of creators whose stories resonated with the audience.
By allowing the creators to interpret the brief in their own way, the content reflected a variety of compelling personal stories.
The campaign successfully balanced product promotion with empowering storytelling.